Unlock Your Sound — Labs
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Creative Catalogue Marketing #3
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Creative Catalogue Marketing #3

Work In Progress Marketing w/ Netta Tzin
WIP Marketing

Today we bring you the third instalment of The Creative Catalogue Marketing Podcast!

We hope you enjoy - here are the show notes:

Use your past, or present works in progress, and raw materials, in order to reflect on your previous releases

Types of works in progress can be

  • Old demos; 

  • Videos from rehearsals; 

  • Notes & Lyrics; 

  • Acoustic drafts of the track;

  • “Side 2” in albums

→ References for example

Metallica’s ‘Some Kind Of Monster’ Documentary

The Beatles demos 

Integrate Works In Progress (WIP) in your content strategy: 

  • Create playlists from your previous albums that can build up towards your upcoming release

  • Covers, Remixes for old tracks 

  • Share events, such as: “On this day… I started working on my album XX”... “I went into the studio for the first time …”

Work In Progress Spins pages for example: Nerina Pallot & Remix 

Special offer for our podcast listeners! 

We are providing you a 20% discount for MYS campaigns, here is the link!

Submit tracks from your back-catalogue, and get a chance to win a special Spins Sponsored Campaign (including on socials) Xx

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Unlock Your Sound — Labs
Unlock Your Sound
Stories from jobbing musicians and industry friends