Unlock Your Sound — Labs
Unlock Your Sound
Creative Catalogue Marketing #4
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Creative Catalogue Marketing #4

How your fans' content can help promote your catalogue
Unlock Your Sound x MySphera

Show notes

→ Every piece of content which refers to your music and is generated by other users 

→ Utilise Spotify Clips to motivate your fans to generate content around your music

→ Example of Beyonce - sharing videos of fans in creative ways

→ Bring back to life old songs through dance challenges on Tiktok, reaction videos, etc.

→ Example for UGC motivation with Spins page: Sam Scherdel upcoming show

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Unlock Your Sound — Labs
Unlock Your Sound
Stories from jobbing musicians and industry friends