→ Every piece of your catalog is a part of your story, that’s why you should look at one release as one episode from your entire story
→ Storytelling through creating themed playlists, double down on niches of fields of interests or music styles
→ Playlists are a great way to “release” your old music in-between releases
→ Utilise your music through your interests
Utilise artworks for playlists / Social media shows (e.g. on IG live, Twitch, etc..) there’s a branding opportunity in playlists
Find other elements, interest or causes you relate to that your music can be identified throughout as well, and leverage it into storytelling
Collaborate with influencers who are identified with fields of interests your music can relate to
Create interactive challenges such as Midjourney representation for your music as part of your storytelling
→ Podcasting - Channel that contributed to your storytelling. A natural way to give natural context in which your music exists, as well as a great way to derive content into all your channels.
Example for Storytelling with Spins page: Music inspiration behind release (Kutiman); Roadtrip towards festival (Grounded)
Create your Spins page - https://bit.ly/3IF4nN9
Special Discount for Spins CCMSPIN30
Creative Catalogue Marketing #5