Here is an excerpt where Michael discusses his motivation for starting the platform.
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My daughter is a musician named Dreamer and I saw how hard she worked at trying to grow her listeners. Through supporting her I started to find so many other amazing indie artists with fantastic music not being heard and started actively seeking out great indie music from lesser known artists. I also discovered that these artists were constantly being bombarded by fake promoters promising streams for money, or playlist placements. It also started frustrating me that large music distributors didn't really provide any real support for indie artists as they were paid for distribution in advance; it didn't matter to them if the artist had one or one million monthly listeners.